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DESIGN ALWAYS COMES FIRST.
we specialize in user interface, corporate identity, creative support and production service.

Fashion, cinema, restaurants and cafés. Igy is the biggest in the south bohemia

CPI PROPERTY GROUP > 2017

Another shopping and entertaiment centre corporate identity has been developed during the summer of 2017. A new logo and strong opening campaign appeared after major re-styling of IGY Centre in the whole region of South Bohemia. IGY has the ambition to compete from České Budějovice against Prague's shopping malls. 

Truly big – 9.2 inch widescreen Škoda infotainment

ŠKODA AUTO > INFOTAINMENT “COLUMBUS” > 2016 – 2017

The design concept, used in the smaller 6.5” and 8” infotainment systems, was also adapted into the biggest HMI device that Škoda has ever used in their cars. Thanks to the wider display with higher resolution and overall more powerful hardware, many features were added. We were responsible for the design adaptation as well as the complete production, including graphic specification and resources.

trash time. this is an invitation to an exhibition

Well. Trafo Gallery and of course Open Idea would love to invite you down to Holešovice. Our friend, artist, musician, ... will exhibit his sculptures and paintings till November 5, 2017. A big book (aka catalogue) will follow soon. 

Another piece of Škoda HMI, this time with 8 inch touch display

ŠKODA AUTO > INFOTAINMENT “AMUNDSEN” > 2015 – 2016

We have developed this brand new HMI according to the Škoda Design department concept and turned it into hundreds of screens and thousands of resources for production. The device can be seen in a wide range of Škoda models from Fabia to Superb, including the still new Kodiaq.

And we are already working on a face-lifted version.

address Open Idea s.r.o.
Dejvická 9, 160 00 Praha 6
Czech Republic, Europe

+420 261 215 161
hello@openidea.cz ID: 25705733, VAT: CZ25705733, Registration: C 62846, MS Praha, 29/11/1998