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DESIGN ALWAYS COMES FIRST.
we specialize in user interface, corporate identity, creative support and production service.

Truly big – 9.2 inch widescreen Škoda infotainment

ŠKODA AUTO > INFOTAINMENT “COLUMBUS” > 2016 – 2017

The design concept, used in the smaller 6.5” and 8” infotainment systems, was also adapted into the biggest HMI device that Škoda has ever used in their cars. Thanks to the wider display with higher resolution and overall more powerful hardware, many features were added. We were responsible for the design adaptation as well as the complete production, including graphic specification and resources.

New award design deserves strong yet simple visual solution

ART DIRECTORS CLUB CZECH REPUBLIC > 2015

A great honour! We were asked by the Czech Art Directors Club to develop a key visual for the competition of creativity – Creative Awards 2015. Supported by photographer Pavel Aschermann we developed strong image, which appeared in advertising, on posters, tickets and online. 

Another piece of Škoda HMI, this time with 8 inch touch display

ŠKODA AUTO > INFOTAINMENT “AMUNDSEN” > 2015 – 2016

We have developed this brand new HMI according to the Škoda Design department concept and turned it into hundreds of screens and thousands of resources for production. The device can be seen in a wide range of Škoda models from Fabia to Superb, including the still new Kodiaq.

And we are already working on a face-lifted version.

address Open Idea s.r.o.
Dejvická 9, 160 00 Praha 6
Czech Republic, Europe

+420 261 215 161
hello@openidea.cz ID: 25705733, VAT: CZ25705733, Registration: C 62846, MS Praha, 29/11/1998