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WE BELIEVE IN LOGIC AND FUNCTION HAND IN HAND WITH VISUAL BEAUTY. DESIGN ALWAYS COMES FIRST.

CHECK OUT SOME OF OUR RECENT WORK

Truly big – 9.2 inch widescreen Škoda infotainment

ŠKODA AUTO > INFOTAINMENT “COLUMBUS” > 2016 – 2017

The design concept, used in the smaller 6.5” and 8” infotainment systems, was also adapted into the biggest HMI device that Škoda has ever used in their cars. Thanks to the wider display with higher resolution and overall more powerful hardware, many features were added. We were responsible for the design adaptation as well as the complete production, including graphic specification and resources.

Another piece of Škoda HMI, this time with 8 inch touch display

ŠKODA AUTO > INFOTAINMENT “AMUNDSEN” > 2015 – 2016

We have developed this brand new HMI according to the Škoda Design department concept and turned it into hundreds of screens and thousands of resources for production. The device can be seen in a wide range of Škoda models from Fabia to Superb, including the still new Kodiaq.

And we are already working on a face-lifted version.

New award design deserves strong yet simple visual solution

ART DIRECTORS CLUB CZECH REPUBLIC > 2015

A great honour! We were asked by the Czech Art Directors Club to develop a key visual for the competition of creativity – Creative Awards 2015. Supported by photographer Pavel Aschermann we developed strong image, which appeared in advertising, on posters, tickets and online. 

MITAS was the biggest rebranding and repositioning project in our history

CGS HOLDING > MITAS > 2010 — 2012

We have been fulfilling the strategy of this big blue brand since 2010. We finessed the design during pilot projects, after evaluating whether the strategy was right we elaborated the first catalogues, adapted the design for the motorcycle division, and prepared the tyre service project, Mitas Premium Partner. 

In two years we produced 5 major catalogues for EU and US markets, new products specification sheets, more than 10 type of adverts in 8 languages, several B2B projects, as well as exhibition stands and much more for the CGS Holding sub-brands. 

We systematised everything in 200 pages brand manual.

Small in size but full of features – and now facelifted & fine-tuned

ŠKODA AUTO > INFOTAINMENT “SWING” GEN3 > 2014 – 2015

This job was supposed to be quick and easy – just a facelift of it’s predecessor (on which we also worked). We were only commissioned to change a few resources, such as buttons and other graphics to tune up the design a bit. But after some new features and screen redesigns, it soon turned into a serious job. Even though it is for the entry level model, the device is quite capable and offers lots of functionality. It was well worth all the effort.

Visual style for Adamec Crane Systems

ADAMEC CRANE SYSTEMS > CORPORATE IDENTITY & WEBSITE > 2013 – 2017

For this developing producer of industrial cranes, we defined the principal elements of the visual communication: company logo, colour code, product branding. Our work continues on the company's print communication and website.

Do you remember?

ŠKODA AUTO > INFOTAINMENT “SWING” GEN1 > 2006 – 2008

While digging deeper into our working history and cooperation with Škoda Auto, this little gem popped-up. A quite old but popular device with a Dot-matrix display, that was already able to communicate with the car and show information such as A/C settings, Parking system and car setup. It was a work intensive project, from the display design, to nearly 500 pages of graphic specification, about 450 pixel-based font characters in 3 different sizes and many various icons.

Unique typography development for whole Škoda car range

ŠKODA AUTO > MODEL RANGE TYPOGRAPHY > 2005

We developed new lettering for the design department of the automobile manufacturer from Mladá Boleslav, suitable for pressing from chrome-coated plastic. The final version was preceded by a five-phase development, 3D modelling, visualisation and finally test pressing.

address Open Idea s.r.o.
Dejvická 9, 160 00 Praha 6
Czech Republic, Europe

+420 261 215 161
hello@openidea.cz ID: 25705733, VAT: CZ25705733, Registration: C 62846, MS Praha, 29/11/1998