Name and logo for retail parks of CPI Property Group, important investor in the real estate sector in the Middle Europe, we devised name and designed logo for network of cca 35 shopping areas in Czech and Slovak cities’ suburbs. Target of rebranding, realized during 4 years, is creating of strong brand and strengthening of the group in market. The Brand manual was developed, as well as manual for re-branding from current, mixed brands.
Client: CPI Property Group
Development and execution: 2011–17
Open Idea s.r.o.