NA VYSOKÉM > THE BRAND OF THE PROJECT > 2022
New Life Above Kladno - the project slogan - describes the nature of the development of the existing brownfield site in the outskirts of Kladno-Dubí. On the site of the former Franz Jozef mine, the plan is to create a new district featuring modern technologies for a low carbon footprint, civic amenities, gardens and a connection to the planned high speed railway. The original factory buildings, the so-called Kladno Cathedrals, will remain the industrial heart of the site and community life in Na Vysokém.
For the Na Vysokém project we have prepared a logo and basic mercantile in line with the historical connotations and the modern development plan of the area.